Redfin published an analysis this morning on when buyers have historically gotten their best deals, measured as the average gap between a home's original list price and its final sale price. In Milwaukee, Riverside and Tampa that window has been early November; in Detroit, Fort Lauderdale, Miami and West Palm Beach it has been mid-December. Redfin adds two cautions worth keeping in your own copy: buyers should not purchase just because the calendar says it is a good time, and waiting can mean fewer listings to choose from. That balance is what makes it usable. It is a local, dated reason to talk to buyers who stepped back for the season, with no promise attached.
The rate backdrop supports a purchase conversation rather than a refinance push. Bankrate's 30-year fixed reads 7.38%, under its 30-day average of 7.44% and 71 bps above its 90-day low of 6.67%, so rates have stabilized in the low 7s after a modest climb over the past month. On a $400K loan that is about $2,764 a month in principal and interest; on $300K, about $2,073. The Fed's statement lands Wednesday at 2:00pm ET, so any buyer you reach this week will want their own number after it.
The tactical move is to localize. If you lend in one of the seven metros, build one short post and one email around that metro's window, name the city in the first line, and close on a pre-approval ask rather than a rate claim. If you lend elsewhere, use the same structure without the metro claim: the point is that the off-season is when a pre-approved buyer can take their time, and Redfin's caution about fewer listings gives you an honest counterweight. Keep the Redfin attribution in the post so a reader can check the source.
draft one metro-specific post or email using the campaign template below and schedule it to go out before Wednesday's Fed statement, so your follow-up after the statement lands with buyers who have already heard from you this week.