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Marketing Pulse

Pre-write Friday's jobs-report messages while the week is quiet

With no new rate or lender news to react to, a Sunday draft beats a scramble after the market moves.

Sunday, November 1, 2026 30Y 7.28%15Y 6.72%5/1 ARM 6.78%

Sunday is quiet for rates and lender news, with Bankrate's 30-year at 7.28% for a fourth day, so this brief leans on the calendar. Nothing new has landed to react to, but several dated moments are close enough to pre-write for: the UAD 3.6 mandate on Monday, November 2 (Freddie Mac says sellers who need more time can request a temporary policy exception), Treasury's quarterly refunding on Wednesday, November 4, and the October jobs report on Friday, November 6. A message drafted today beats one written in the hour after a market move.

Rate context: 7.28% is the lowest reading of the past 30 days, which have ranged from 7.28% to 7.57%, and it is 8 bps under last Sunday's 7.36%, but it is still 61 bps above the 90-day low of 6.67%. On a $400,000 loan, borrowers who closed at 7.50% pay about $60 a month more than today's 7.28% would cost. That is a small gap, so the outreach angle is a free payment check, not a pitch to refinance.

Tactical move: split your Friday messaging in two before the jobs report, one version for a rate move up and one for a move down, each with the same ask, a quick call to review the numbers. Write both on Sunday or Monday, save them as drafts, and send the one the market earns.

Do this today

write the two drafts for Friday's jobs report and save them in your CRM or email tool.

Borrower segments to act on today

Past clients who closed at 7.50%+ in the last 18 months

A 7.50% note costs about $60 a month more than today's 7.28% on a $400K balance, a small gap that justifies a payment check rather than a refinance pitch.

closed loans · ≤18mo since close · rate ≥7.50%
Active purchase files closing after Friday's jobs report

Files that close around November 6 are the ones where a lock-or-wait conversation is live this week.

active loans · purchases

Today’s content angles

Text message

Two-line text for Friday's jobs-report day

Quick payment check: if your rate starts with a 7, message me CHECK and I will run the new math on your loan this week.

Tactics worth stealing

Draft the message before the data lands

Dated releases are known in advance. Write one version for each direction of the move on the day before, so the send takes minutes and the ask stays the same.

Pulse forward calendar (BLS release window, November 6)