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Marketing Pulse Sep 21

Condo files now take four to eight weeks — market the calendar

Fannie Mae's LL-2026-03 ended limited review on August 3 and raises the reserve minimum to 15% for applications dated on or after January 4 — a timeline story your referral partners have not heard.

Monday, September 21, 2026 30Y 7.15%15Y 6.54%5/1 ARM 6.74%

Fannie Mae's Lender Letter LL-2026-03 is the marketing item this week, and like last week's mortgage-insurance letter it does not look like one. Since August 3 the limited review is gone: every condo project goes through a full review of the budget, reserves, delinquency rate and overall financial health, with the documentation to match. For applications dated on or after January 4, 2027, the minimum capital-expenditure reserve allocation rises from 10% to 15% of annual budgeted assessment income. Two changes cut the other way — established projects under full review no longer carry the 50% investor-concentration cap, and the small-project exemption now covers buildings under 10 units rather than 4. The operational consequence is the marketing one: project reviews that used to run about two weeks are taking four to eight. That is a date on the calendar and a timeline your referral partners are quoting wrong right now.

The rate side explains why this segment is worth the effort this month rather than next. Bankrate's conventional 30-year is quoted at 7.12% this morning, flat for a third session, 22 basis points above the 6.90% it carried a week ago and 40 above the 6.72% of a month ago, at the top of its 90-day range of 6.47% to 7.12%. On a $400,000 loan that month is worth about $107 a month in principal and interest. Freddie Mac's weekly survey, a different survey and a weekly average, put the 30-year at 6.95% for the week ending September 17, and Fannie Mae and the MBA both cut their 2026 outlooks last week to 6.8% at year-end. None of that helps a condo buyer whose file sits six weeks in project review. For this segment the number that decides the deal is the calendar, not the rate — which is exactly why the LO who owns the timeline conversation wins the file.

The outreach writes itself, and it does not go to borrowers. Build a one-page condo financing timeline: full review now required, the documents the association has to produce (operating budget, reserve study, delinquency roll, insurance certificates), four to eight weeks to clear, and January 4 as the date after which the budget needs 15% of assessment income allocated to reserves. Take it to the agents carrying condo listings and to the boards of the buildings you already finance. An association that adjusts its 2027 budget before January stays financeable; one that does not finds out through a buyer's dead deal in February. Being the person who told them first is worth more than any rate post you could write this week.

Do this today

pull the three condo buildings you have closed the most loans in, find the board or management contact for each, and send the one-page timeline with a single line — the reserve threshold changes January 4 and their 2027 budget is the document that decides it.

Borrower segments to act on today

In-flight purchase files that have not cleared project review

Condo project review is running four to eight weeks under Fannie Mae LL-2026-03 full review. Any purchase file in this list sitting on a condo needs its project package requested today, not at conditions.

active loans · purchases
Conventional notes at 7.5% or higher closed inside two years

Today's quoted conventional 30-year is 7.12% and both the Fannie Mae and MBA September forecasts carry 6.8% at year-end. This is the call list to build now so it is warm if the forecast path materializes, not the list to start building then.

closed loans · ≤24mo since close · rate ≥7.50% · conventional

Today’s content angles

Social post

The January 4 note to your listing agents

Short post or direct message to agents with condo listings: "Heads up on condo financing — every project now goes through a full review, and buildings are taking four to eight weeks to clear instead of two. If your buyer is writing on a condo, tell them to expect the longer timeline and let me start the project package the day we go under contract. There is also a reserve requirement that changes January 4, so a spring contract in a building with a thin budget is worth checking now. Send me the address and I will tell you where the building stands."

Tactics worth stealing

Sell the deadline, because a date creates its own follow-up

A dated requirement gives you a reason to contact the same agent or association three times without repeating yourself: the change itself now, a reminder in November while the 2027 budget is still being drafted, and a confirmation in January. A rate post gives you one touch and expires the next morning. Build the outreach calendar around the January 4 application date rather than around the rate.

Fannie Mae Lender Letter LL-2026-03
Condo Loan Reviews Now Run 4-8 Weeks: Market the Calendar