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Marketing Pulse Nov 8

Veterans Day is Wednesday: market the VA loan with VA's own facts

Rates are quiet, so build the week around Veterans Day, VA's new push with NAR to correct VA loan myths, and a VA rate that sits below conventional.

Sunday, November 8, 2026 30Y 7.20%15Y 6.60%5/1 ARM 6.50%

Rates are quiet this week and there is no new lender or regulatory move to react to, so the hook is on the calendar instead: Wednesday, Nov. 11, is Veterans Day. VA gave you the message on Saturday. In a VA News post, VA's Loan Guaranty Service says it is partnering with the National Association of REALTORS® to raise awareness of the VA home loan, and it names the misconceptions it is working against: that the process is complicated, takes longer, is less attractive to sellers, or carries substantial costs. The same post says that for many eligible borrowers the benefit can mean no down payment, competitive rates and no private mortgage insurance, and it points real estate agents to VA's Real Estate Professionals VA Home Loan Toolkit.

The rate context supports it. Bankrate's 30-year fixed reads 7.20%, near the low of its 30-day range of 7.18% to 7.57% and inside a 90-day range of 6.67% to 7.57%. Bankrate's VA 30-year reads 6.94%, 26 bps under conventional and 34 bps under its own 30-day high of 7.28%. On a $400K loan that is about $2,645 a month in principal and interest at the VA rate against about $2,715 conventional, before the VA funding fee, taxes and insurance, and about $92 a month less than at the VA rate's 30-day high.

The tactical move is a Veterans Day post that leads with thanks and teaches one fact, not a rate pitch, followed by an agent touch. Pick one of the myths VA itself named, answer it in a sentence, and invite eligible readers to message you. Then send the agents you work with a short note pointing to VA's toolkit and offering to run VA numbers for any listing or buyer they have in the next two weeks, so the agent conversation and your post carry the same facts.

Do this today

write and schedule your Veterans Day post for Wednesday morning, and send three agent partners a two-line note offering a VA payment comparison on their current buyers.

Borrower segments to act on today

Active VA purchase files to brief before Veterans Day

Buyers already in a VA purchase are the ones VA's myth list speaks to directly; a short check-in on timeline, seller expectations and the funding fee heads off the concerns VA named.

active loans · purchases · va
VA borrowers who closed 2+ years ago

Past VA clients are a natural Veterans Day thank-you list, and any who closed above Bankrate's 6.94% VA rate are worth a payment check.

closed loans · ≥24mo since close · va

Today’s content angles

Social post

Veterans Day thank-you post with one VA loan fact

Thank you to every Veteran, service member and military family this Veterans Day! If you've earned a VA home loan, here's one fact worth knowing: for many eligible buyers it can mean no down payment and no private mortgage insurance. On a $400K home loan at today's national average VA rate, principal and interest runs about $2,645 a month, before the VA funding fee, taxes and insurance. Wondering whether the VA loan fits your plans? Message me VA and I'll walk you through your numbers, no pressure at all!

Tactics worth stealing

Point agent partners to VA's own toolkit

When you co-market a VA message with agents, send them VA's Real Estate Professionals VA Home Loan Toolkit rather than your own summary, so the facts the agent repeats come from the agency and match what your post says.

VA News, Nov. 7, 2026